October 22, 2021

StrategisChhr

Skillful Business Crafters

10 Strategies AI Start-ups Should Follow to Become Big Tech Companies

We all have heard about many big tech companies and also take inspiration from them many times, right? Be it Amazon, Facebook, Apple, Microsoft, or Google these tech companies are always great motivations for all the start-ups. But when coming to AI start-ups, they are definitely the boosters as they are technologically driven and their experiences and technologies can be taken to help them to grow bigger.  For all the AI start-ups looking for strategies to improve your business, here you go!

 

1 Set Right Objectives and Key Results

All the big tech companies use objectives and key results to set their goals, gain alignment and measure progress to strategic goals. The original concept of OKRs first came from Intel and spread across the Silicon Valley digital natives. This is how Google also has experienced the growth of the employees from 40 to 60,000 nearly today.  Not only Google, many other well-known companies such as Spotify, Twitter, Airbnb, and LinkedIn are also using the OKRs method. So all the AI start-ups can pick this up for success.

 

2 Be Open to Change

Most of the top tech companies have the ability to make changes to their belief systems based on their failures such as Microsoft, Linked In, and Amazon does. These changes are capable of accelerating the growth taking the company’s DNA evolving at a much faster pace. This is one of the amazing strategies for AI start-ups to grow faster.

 

3 Personalized Solutions

Personalization is big tech companies is seen very frequently these days. The teams build experiences catered to the goals and pain points of each visitor. All the AI start-ups should observe the tech companies and how they are implementing personalization and understand simple changes to forming strategies for AI start-ups becomes vital.

 

4 Look for Diversity

To invent or innovate diversity serves as a key. When we look at the big tech companies, they are diverse in nature mainly because they know all the benefits that come along with a diverse team. Whether it be new ideas, creativity or insights all these are added for innovating the products and services. So, this is one of the strategies for AI start-ups that can help you innovate better products.

 

5 Design Your Own Technology

The most important lesson is to invest in the capacity to build your own technology, this is always beneficial in many ways. In this present time, every AI start-up needs to have its own software for ensuring credibility, data concerns, and many more.

 

6 Invest in Technology

To all the AI start-ups, always treat technology as a great investment but not as an expense as it is going to give back twice as much as it takes. When innovation gets held up by budget approvals and CapEx versus OpEx debates, it sometimes slows down the momentum and limits the team’s excitement and the engagement that comes with new ideas.

 

7 Creating Explicit Processes

Most of the innovations are born out of chaos, but many top tech companies have explicit processes and practices that encourage consistent countrywide innovation. This is the best top strategy for AI start-ups to adopt without shying away from creating business processes for innovation.

 

8 Disrupting the Market

All the AI start-ups should learn about digital disruption identifying where the existing solutions have matured and are going behind the customers’ needs.  When we take the example of Netflix, look how it disrupted the market blockbuster was in, the vendors identifying the opportunity to disrupt the market through a new innovative way.

 

9 Stress on Marketing and Communications

The big tech companies are up for agility and innovation as they have strong marketing and PR teams. So this is one of the strategies for AI start-ups to catch hold of and to create stronger PR and marketing teams to gain exposure for their companies.

 

10 Experimenting

AI start-ups must be willing to experiment and try out new things as big tech companies experiment with technology to set aside the traditional models. With a lot of experimentation comes innovation driving success too.

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10 Strategies AI Start-ups Should Follow to Become Big Tech Companies