May 25, 2022


Skillful Business Crafters

Creating A Business Model That Benefits Everyone Involved

Yuzuru Ishikawa is the director of Globalcube and a non-executive director of Kesae Total Balance.

For new business founders, one of the most important elements to get right is to build win-win relationships that benefit all the people involved in your business.

When we start a business, we often work with a team of managers, who may be in charge of marketing or production, as well as people who assist with secretarial and other services. Naturally, each person has a role, and all of their jobs are important. No matter what position you are looking at, you want to be confident that employees will be fully satisfied with the way they are treated and with the content of their work.

What I always keep in mind here is that I don’t want anyone to lose anything while someone else gains something in the process of working together as a team. When there is no fair ground within the team, it is easy to create grudges, and the team can break down naturally — not from the outside, but from inside. That means the business becomes unsustainable.

So, when I build a business team, I always look out for the best interests of the other party. Here are some tips for creating a business model based on mutual benefits and growth.

Make sure the people around you are on the same page.

This means that everyone around you is on the same level and sees the same picture you want to paint for your business. If someone is new or a couple steps behind, encourage them to step up to the higher level. And if someone is looking too far ahead, encourage them to make an effort to get to the same level as the rest of the team.

Look for people who are always learning and who take action.

People in business are working hard every day to learn the latest information and learn more about their business, so if you do nothing, you will be surely left behind in the business world — especially nowadays with rapidly changing environments. The market is always evolving, and responding to it requires up-to-date information and optimal action.

That’s why I ask people to work hard to get through challenging situations because the bar for operating a successful business is set high. Of course, people don’t need to spend all their time studying the business, but I suggest to ask questions, share your opinion or share what you are doing to help others see how to bring their skills and knowledge up to the next level.

Prioritize shared values.

So far with my business, we have been able to share the same values in terms of direction and speed by standing on the same stage and constantly updating ourselves on business developments. By sharing the same values, I’ve found you can better avoid misunderstandings and avoid wasting time explaining yourself, so you can make the best decisions and actions.

However, this rule does not apply to every business. It’s possible to have different values, as long as you agree to move forward in the same direction together. Sometimes if you ask people to adjust their values to match yours, it only creates friction. You don’t need to cause this trouble as long as you can control your trajectory by setting up how to move forward.

Make the utmost effort to keep everyone moving forward together.

In a successful business, everyone is working hard to move forward in a friendly, competitive manner because you can’t walk around dragging someone who can’t keep up with you. This can put a burden on everyone, including the person who can’t keep up, and it can also slow down business development.

If someone can’t keep up with your business, it has nothing to do with being good or bad. It simply means they are not ready at the level needed to work together at a certain stage, that is all.

Lift people up by taking a humanistic business approach.

Try to bring your employees who are falling behind up to the same level as everyone else. This can include giving advice and direction and then letting someone act on their own to get results. If employees can act on their own and get results, it can lead to confidence and the ability to make better decisions.

Share the ‘assets.’

I am referring to the latest information you know, the knowledge you’ve cultivated and the connections you’ve made with people. I always try to share what I have learned and acted on so far. Work together so that everyone can share knowledge.

Everyone is involved with the business at the same time, so there should be nothing to hide behind your back. In my experience, sharing all the assets can help you ensure there is no wasted time in team conflicts and turnover, and you — and your team — can give 100% to your work.

If you’re winning alone, you might be taking something away from someone else.

I’ve found that leaders who take advantage of others are normally thinking only of their own convenience. In the short term, they may monopolize the profits and become satisfied with the power they were able to gain. However, this success can fade away.

In my personal opinion, a business model in which only you make money and others lose will not last.