Owner of HighKey Enterprises. We grow and make ELITE personal brands.
Every social media platform has a unique algorithm that supports and incentivizes growth, and it pays to know how exactly each of them works. Personally, I have set different goals for each of the main social media platforms, keeping in mind the various incentives I can avail of for the HighKey brand.
With TikTok, for instance, my goal is to increase our following in order to catch that snowball effect of reaching larger audiences. I noticed that if my posts consistently get great engagement, the algorithm will push my content onto more people’s For You Page, and that does wonders for brand visibility.
As for YouTube, the growth incentive comes in the form of ad revenue. As you gain more exposure and watch time, you can monetize your videos once your viewers reach a certain milestone of watch time.
On Instagram, the link sticker feature (which used to be a “swipe up” feature) becomes available after you’ve hit 10,000 followers.
All these extra features and perks show why business people should strive for growth when they join each of these platforms. Later, I’ll reveal one of the most important social media growth hacks that can help you cash in on all these benefits; but first, allow me to make the case for social media.
Why bother with a social media presence?
When consulting for their businesses, or even their personal brands, many entrepreneurs would like to know if it’s absolutely necessary to invest in having a strong presence on social media. These questions typically come from older business owners who’ve already invested quite heavily in comprehensive and interactive websites from the early 2000s. It’s common for them to think they’ve done enough on that end.
But what you have to understand is that social media has blown up in the past ten years. It’s become king, so to speak. In this day and age, when people want to know more about your brand or about your business, they won’t be looking up your website. Instead, they’ll look you up on Facebook, TikTok, Twitter or Instagram.
That’s because your audience has become smarter than ever. It’s no longer enough for them to see content that you curated for yourself — and that’s all your website offers. They look for you on social media because they want to see what people have been saying about you. They check out the conversations that surround your social media posts to get a good feel of who you are and what your brand stands for. And, frankly, social media makes it easy to get a hold of people with a simple direct message button.
That’s why social media should be the biggest part of your brand. It gives your potential customers, or clients, their first impression of you. It’s your chance to showcase your credibility. If you’ve got a strong presence on social media, you’ll be seen by your audience as someone worth listening to.
Where is the starting point?
So, what exactly is one of the best strategies for social media growth?
As I mentioned earlier, it does pay to know the specific algorithms that make your content and brand popular for each platform. But that’s not the most important part of your social growth strategy.
We’ve seen a lot of influencers blow up even before they learned how to exploit those algorithms. The secret is pretty simple, actually. It’s good content. It’s quality and consistent content. No matter what method you have for social media growth, and no matter how hard you try to hack into those algorithms, it will all be useless if your content is not something people actually want to watch or engage with.
Say, for example, you know all the right hashtags to use, as well as the perfect hours of the day for maximum engagement. You can use all of those things to your advantage, but it will only work if you’re posting something that other people find value in.
What you have to remember is that people scrolling through social media have very short attention spans. Research shows that an average person would spend no more than seven seconds on a particular post or video before they decide to stay or move on to something else.
That’s one of the most important statistics to keep in mind. When you’re releasing new content for your brand, put yourself in the shoes of the viewer. Would you continue reading or watching seven seconds into your content or would you move on?
What exactly makes content good?
For me, it’s two things: strong branding and value.
Good social media content should provide value to your audience. Fortunately, value comes in many different ways: information, entertainment, tips, advice, etc. Make sure every single piece of content you publish adds value to your audience.
Then, make sure the value they’re getting from your content is aligned with the value you’d like to associate with your business or personal brand. With these tips, you’ll be far more likely to engage people on social media — hook, line and sinker.