Many of you may not think of it this way, but penetrating a target market with your startup is a...
strategy
Lisa Wells is a veteran of online marketing and e-commerce with more than 20 years of experience with public relations,...
1. “H&M Stores Shut by Chinese Landlords as Xinjiang Fallout Grows,” Bloomberg, March 29, 2021, www.bloomberg.com; and S. Ray, “China...
PHOTO: Shutterstock Marketing teams are increasingly under pressure to stand out from their peers at a time where the proliferation...
The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need...
When 2020, and its accompanying pandemic, ushered in a resurgence in legal digital marketing and social media use, it was...