May 25, 2022

StrategisChhr

Skillful Business Crafters

Under financial stress, GreenStar finds a way to dodge credit card fees

ITHACA, N.Y. — The cashier’s refrain, “Cash or plastic?” will need to be rewritten at the GreenStar Food Cooperative.

GreenStar is introducing EasyPay, a new payment system for its member owners. The big idea behind it: reduce the chunk of change that credit card transaction fees take out of their revenues, but without sacrificing convenience.

Holly Baker, the Co-op’s Director of Marketing and Owner Services, wrote in an email to The Ithaca Voice that, “In 2020, GreenStar paid nearly $400,000 in swipe and transaction fees.”

Under financial stress, GreenStar finds a way to dodge credit card fees