August 17, 2022


Skillful Business Crafters

What is Digital Marketing? | A Digital Marketing Guide

What is Digital Marketing?

Digital marketing is the process of publishing online marketing communications, promotions and digital advertisements. Often, these online marketing efforts are targeted, sometimes paid for, and may double up as direct digital sales alongside product or service promotion.

To implement a digital marketing campaign you’ll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or other relevant digital marketing materials for your target audience.

Once you’ve designed these, you can develop and publish them to reach your customer across any device or channel which receives digital formats: websites, apps, search engines, email, social media, and hardware-wise phones, desktop, laptop, billboards, tablet, or smartwatch. The combination of marketing across a mix of channels is commonly referred to as an omnichannel digital marketing strategy. 

If you found this article via search engine or social media there’s a healthy chance you’ve already come across plenty of examples of digital marketing today. 

Many of the first results we see during internet browsing are digital content marketing adverts, with Search Engine Watch reporting “55% of searchers don’t know which links in the SERPs are PPC ads, according to a new survey” and Search Engine Journal finding “Over 25% of People Click the First Google Search Result.”

Google SERP about digital marketing and online marketing

(Image credit: Wikimedia Commons)

Combine this with the fact that Google (who have over ¾ of the search market industry share) have recently axed 5.5% of their organic first page results listings in favour of more digital marketing ad space, and you’d be forgiven for not noticing.